My Mummy Australia

My Mummy Australia is a dedicated learning and networking app for Australian mums who want to start or scale profitable businesses while staying present with family. Built by Emma Madafferi and head coach Laura Coyne, the app bundles on-the-go business training, structured course modules, and direct coaching access so you can learn practical steps toward high-growth goals without guilt or burnout. It also hosts an active peer community, real-time support and motivational challenges that help you keep momentum. Downloading My Mummy Australia gives busy mothers a single place to learn, connect and take focused action on their business goals.

Key Features

⭐ On-the-go courses and step-by-step business training for all stages, from starting up to scaling.

⭐ Direct coaching access with Emma, Head Coach Laura and experienced mentors for personalised guidance.

⭐ Private community space to connect, share experiences and build a support network of fellow Mumpreneurs.

⭐ 24/7 support and real-time help to keep your progress moving even with a busy family schedule.

⭐ Fun challenges, leaderboards and rewards to boost motivation and celebrate milestones.

Advantages

✅ My Mummy Australia brings courses, coaching and community into one accessible app tailored to Australian mums.

✅ Learn at your own pace with bite-sized lessons and practical tasks you can complete between family commitments.

✅ Peer support reduces isolation and provides real-world feedback from women in similar stages of business growth.

✅ Designed to help you grow income while staying present for family life, reducing guilt and overwhelm.

Disadvantages

❎ The program is specifically focused on Australian mums, which may limit relevance for users outside that audience.

❎ The resources require regular time and active participation to see results, not a one-off solution.

❎ Outcomes depend on individual effort and business circumstances, so results will vary.

Development Team

My Mummy Australia was created by entrepreneur Emma Madafferi together with Head Coach Laura Coyne as part of their mission to empower 5,000 mums to build financially successful businesses while remaining present with their families.