AMEC

AMEC is the International Association for Measurement and Evaluation of Communication, and this official app collects the organization's standards, frameworks and reference materials for professionals working in media evaluation. It explains why measurement matters, outlines widely adopted best-practice resources such as the Barcelona Principles (1.0, 2.0 and 3.0), and highlights frameworks like the Integrated Evaluation Framework and the Measurement Maturity Mapper. Communications and PR specialists, analysts and researchers may want this app as a concise, authoritative source of guidance and definitions that support consistent, evidence-based evaluation across media intelligence activities.

Key Features

⭐ Official AMEC guidance including the Barcelona Principles (1.0, 2.0 and 3.0).

⭐ Summaries and explanations of the Integrated Evaluation Framework and the Measurement Maturity Mapper.

⭐ Clear descriptions of media evaluation, research, analysis and measurement terminology.

⭐ Representation of best-practice approaches used by organisations and practitioners in media intelligence.

Advantages

✅ Provides access to widely accepted, industry-standard measurement principles.

✅ Helps teams align evaluation work with recognised frameworks and definitions.

✅ Useful reference for consultants, analysts and communications professionals seeking consistent methodologies.

✅ Reflects the perspective of a global professional body active in media intelligence and insights.

Disadvantages

❎ Focuses on guidance and standards rather than offering hands-on analytics or reporting tools.

❎ Primarily targeted at professionals familiar with media evaluation; casual users may find some content technical.

Development Team

AMEC is the world’s largest media intelligence and insights professional body, representing organisations and practitioners who provide media evaluation and communication research, analysis, evaluation and insights. The association is the founding organisation behind the Barcelona Principles, the Integrated Evaluation Framework and the Measurement Maturity Mapper.